It's that time of the year when holidays are in full swing with e-commerce retailers building digital marketing strategies to cater to the occasion. According to industry experts, the holiday season can account for as much as 20 to 40 percent of a retailer's annual sales. Meanwhile, consumers are opting smartphones more than desktop to shop online during this holiday season.
On the other hand, cyber criminals are also gearing up for the season with an intention to exploit a general lack of awareness among consumers. This brings us to an important question.
Are e-commerce apps ready for the holiday rush?
- Let's take a look at security breaches during last year's holiday season.
- 49% increase in data breaches and a 78% increase in the number of data records stolen or lost compared with 2013.
- Cyber criminals were actually more efficient in their attacks against retailers, getting more bang for their buck, with 61 million of records compromised last year, down from nearly 73 million in 2013.
- Retailers are improving their security and awareness after the past year and a half of high-profile breaches.
Here's an infographic on how you can make your mobile app secure for this holiday season: