5 Tips to Make your Mobile Application Management (MAM) Strategy Better

Enterprise mobility brings along the risk of security threat to confidential data of any enterprise. And to deal with the same, firms build up a strong strategy for Enterprise Mobile Management (EMM). EMM is further categorized into three important strategies, one of which is Mobile Application Management (MAM).

Mobile Application Management (MAM)

Mobile application management (MAM) basically deals with the software and services that are responsible for provisioning and controlling access to the mobile apps. The MAM strategy basically defines the way the apps are used in business settings on both the company-provided and the bring-your-own mobile devices. Just as the name suggests, MAM is all about application management. It offers a higher level of control over all mobile applications used within the business settings.

How to Make the MAM Strategy Better?

No doubt, mobile platform is skyrocketing and the mobile devices are becoming more powerful day by day. This is why the number of employees following BYOD (bring your own device) to work trend is increasing. And so is increasing, the need to come up with more effective MAM strategies for managing and protecting mobile devices.

1. Balance Users Needs With Enterprise Needs

A good MAM strategy needs to maintain a balance between the users needs and the requirements of the enterprise. While building up the MAM strategies for any firm it is essential to ensure that you equip employees with mobile apps that will help them do their jobs more productively. Also, you need to manage mobile devices so as to protect the enterprise and customer data that’s being shared with employees.

Related topic- 5 Tips to Make your Mobile Device Management (MDM) Strategy Better

2. Establish Security

The security of data is vital. A strong MAM strategy must involve regulatory compliance, coupled with the protection of customer and enterprise data. Also, it needs to enact and enforce policies for lost or stolen devices. The IT department of the enterprise must have the power to wipe a missing device to remove corporate and personal data from it.

3. Establish and Communicate Clear Use Of Policies

The policies to be taken care of must be laid very clearly. All the employees who bring their own mobile devices into the workplace should have a thorough knowledge of the enforceable policies that have been set clearly by the enterprise MAM strategists around the use of mobile apps for legal and privacy protection.

4. Increase Productivity

It is important to ensure that your MAM strategy does not hinder the productivity of your employees. After all, improving workforce productivity is the core reason behind adopting enterprise mobility solutions in any enterprise. IT administrators need to keep a track of the applications that are being used by employees completely.

5. Align Usage With Resources

It is also important to know that your MAM strategy must enable the IT administrators and business leaders to ensure that all mobile devices and mobile apps are being used to justify the resources dedicated to creating and supporting them.

Follow these tips for a stronger MAM strategy.

Published on Jun 16, 2015
Harshit Agarwal
Written by Harshit Agarwal
Harshit Agarwal is the co-founder and CEO of Appknox, a mobile security suite that helps enterprises automate mobile security. Over the last decade, Harshit has worked with 500+ businesses ranging from top financial institutions to Fortune 100 companies, helping them enhance their security measures.
Beyond the tech world, Harshit loves adventure. When he's not busy making sure the digital realm is safe, he's out trekking and exploring new destinations.


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